Amazon.com is an American electronic commerce company in Seattle, Washington. It is currently America's largest online retailer which was found in 1994. It was launched online in 1995 and started as an on-line bookstore but soon diversified to product lines of VHS, DVD, music CDs and MP3s, computer software, video games, electronics, apparel, furniture, food, toys, etc. Amazon has now established separate websites in Canada, the United Kingdom, Germany, France, China, and Japan.

First Impression

When I first log into the home page of Amazon.com website, I was attracted to the pictures (item) on sale which was display in the front page. Especially this...OBAMA T_SHIRT!! how cool is that! :)

Colours used are simple which look nice, but in my opinion, the logo was quite small, which i did not notice when i first log into Amazon.com because it was not very big and was locate on the very top left corner of the site. Maybe the logo could be placed in middle, made bigger or the colour scheme of the logo should be brighter or bolder. For me, the website looks corporate and the layout does seem to fit well for an e-commerce site. I thought the site is well designed - simple, elegant and have stand out contents.

Graphics and Navigation

The graphics and layout is easy to see and understandable for a newbie like me. I especially love its "personalized recommendations" and "getting started" function because I feel that Amazon.com really tries to help new customer to get familiar with the site.

I also think that the footer was also helpful for customer to track recent orders, to view or change orders and so on.

The sidebar on the left side provides easy navigation for first time user to view or find for items according to it's department and amazon.com also have this function call "check it out" on the left corner which is aim to inform consumer about the news about bargaining zone.

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Meanwhile, on the left hand side of its sidebar, a blog by amazon.com can be seen on the top right corner. I was surprise to found this blog function and i thought it was pretty interesting and unique. Consumer who have log in to amazon.com can also comment on their blog post, and i thought the blog post was quite entertaining.



The latest news or latest gadgets available in Amazon.com was also display in the left hand side of this site and i thought it was very informative for the consumer. I think most people will want you to tell them what new items is available on the site rather then them finding out for themselves.

The use of multiple section on different pages or department has worked well within this website, with, for example, a gallery style on the "View Cart" page and a "Search" page.





The design on these pages looks balanced enough and makes good use of white colour to add simplicity to the website. Quite cluttered but has a very systematic layout arrangement.

Conclusion

Overall, Amazon.com has a huge potential to be the world number one e-commerce site in the future but there is still space for improvement. As for me, I think Amazon is a great place to shop for a variety of item selection, which have free shipping to certain countries, have product reviews and I definitely will be a returning customer. hehehe~ :-)

Resource: http://www.amazon.com/